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Hi there, my name is 

TAYLOR VOWELL

and I leverage 

Marketing and 

Technology to

 achieve 

sustainable growth.

About Me

I am a father of 3, an avid comic book and sports card collector, and have a passion for combining marketing and technology to create experiences that drive results. For over 12+ years as a data-driven Growth and Digital Marketing leader, I have lead teams to drive revenue growth in a wide variety of industries, including recently at Ent Credit Union, Colorado’s largest credit union closing in on $10bn in assets and over 430k+ members.

I take a full-funnel and holistic approach to delivering optimal omnichannel experiences leveraging marketing technology, automation, AI/ML decisioning and analytics to optimize the customer experience throughout their entire lifecycle and to deliver 1:1 hyper-personalized campaigns at scale.

My team’s focus has been on driving incremental and continual improvements through experimentation to key metrics such as LTV, CAC, ROAS, Products Per Customer, Net Promoter Score, Cost of Servicing, Retention and Churn rates.

I am currently seeking new opportunities and am open to relocating anywhere in the US. Let’s set up a call to chat about your organization’s needs and how I may be able to help!

Clifton Strengths

 

Strategic

 


Individualization


 

Futuristic


 

 Activator

 

 

Significance

 

 

Ideator

 

challging the way things are done, because

‘that’s the way it’s always been done’
You are destined to fail.
Taylor Vowell
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Leadership

Over the last 8 years I have been blessed to lead a variety of extremely talented, dedicated, passionate and diverse teams. It’s my job to give the tools my team needs to succeed.. have it be professional development, training opportunities, or even personal development. I feel an obligation to influence and inspire those around me by leading by example, sharing my expertise and being a mentor those that report to me can be proud of. Develop a team that will dig into the trenches with you when needed, then turn around and photoshop you as an elf for their Zoom background. Life’s too short, have fun at work.

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